In order to promote new taste of Lay’s the website was developed, where was possible to find information about all tastes available in Kazakhstan market and even “crunch” potato snacks.
Every taste was provided with special color and description. Types of Lay’s switched with the background, which change the color according to chosen pack.
For the website there was a special live photo session to capture different positions of a chips cracked and unbroken and the sound of crunch.
