Lay's website

In order to promote new taste of Lay’s the website was developed, where was possible to find information about all tastes available in Kazakhstan market and even “crunch” potato snacks.

On the main page the new taste is presented

Every taste was provided with special color and description. Types of Lay’s switched with the background, which change the color according to chosen pack.

The assortment of tastes

 In the gallery there are photos of last promo events.


For the website there was a special live photo session to capture different positions of a chips cracked and unbroken and the sound of crunch.