Pepsi: promote your city

The idea of spring campaign was to show the talent you have and promote the home city. The agency proposed five originative categories to choose (music, dance, art, sport and selfie) for which the participants had to draw illustrations, take photos, record music and make videos.

The main page invites to participate in competition and demonstrates submitted works

The submitted works were saved up for each city and made points in competition.

The participants' works

Famous people among Kazakhstan also presented creative categories and promoted their home cities.

The cities' rating

In order to promote this campaign in social media the professional promo videos with well known characters from the cities were used.



Campaing results

• Number of registrations on the website: 9 318
• Submitted works (images, video, music): 6 254
• Shares in social media: 37 250
• Unique visitors: 134 670
• Visits: 220 127