Huggies: mothers club

Every mom always wants to share experience with other mummies. For Huggies the agency created a society “Mamin club” where young mothers find new information, give advices and swap comments.

The results:

Followers’ increment

• Facebook: 0 → 14 828
• instagram: 0 → 11 900
• Vkontakte: 0 → 6 932

Average month reach

• Facebook: 174 465