The automobiles fans have a stereotype that old “European” is better than new Korean car. The main argument against is high maintenance cost for “European grandpa” comparing to new equipped “Korean” even in mid vehicle configurations and with 5 years warranty.
The agency decided to show this differences to inexperienced car lovers. The series of posts in ironic way deriding the “necro-premium” car owners were launched.
Unfortunately the economic crisis prevented to concept progression. Despite the high rate of followers’ involvement all works were finished.