Pepsi: Beyonce campaign

The digital promo with Beyonce as a headliner has become traditional for Pepsi. On the web site there was number of mini activities. Taking part in them gave points to the users.

All activities are shown in a loose of life blocks which reproduce the animation  when you hover

Long animated page tells about Pepsi role in Beyonce's life

The timeline shows new works of promo participants

Each work can be viewed, liked and commented

The competition page tells about how to earn and spend points

Campaign results

  • 5 300 registered users
  • 38 500 submitted works
  • 150 000 unique visitors
  • 45500 likes and shares