Pepsi: “Bad 25” campaign

In 2012 was an 25 anniversary of the Michael Jackson’s hit “Bad”. Pepsi and KFC arranged a competition for a tickets to the concert «Michael Jackson: the Immortal World Tour» in Saint Petersburg.

Main page

The Rocket firm developed a bright website where participants published photos “be like a Jackson”.

Participant's work description

The main prize was a trip to a concert devoted to legendary King of Pop.

Trip's details

Personal account


Campaign results

  • 2 500 registered users
  • 120 000 unique visits
  • 1 100 submitted photos
  • 31 100 likes on the website