The network of cinemas "Cinemax" is promoting its own charity project.The concept of the project 2% of the cost of each ticket purchased online is transferred to charity foundations.
On the one hand, we have a charity project, and on the other hand, we have a rented advertising space on a video banner next to the shopping mall, where the cinema of the competing chain of cinemas is located.
We decided to take advantage of one of the busiest roads in the city, Al-Farabi Avenue, to tell people standing in traffic that a good cinema is not here, but somewhere else. The cinema is good because it does good things.
In the advertising animation we showed the navigation arrows with direction and distance to a good cinema, as well as the logo of the network.