“Almaty-marathon” is an annual event, mass run of residents and visitors of the city, whose goal is to promote healthy lifestyle. To participate in VI Marathon Rocket firm team required their own t-shirt.
The printing has objects which symbolize sport and the agency’s mascot — cat Captain. By a fluke (and with help of facebook followers) it turned out that from afar the print is similar to borsch in a saucepan — a symbol of a hearty lunch and family values. The second meaning successfully reinforces the sport potential built into the image.