Tikkurila special

Tikkurila is a manufacturer of paint and decorative varnishes.

In order to show Tikkurila’s capability for decorating  living and working areas the agency conducted creative contest in facebook. Participants proposed characters for illustration about Earth protection against space invaders. The Rocket firm drew a sketch and the participants left their suggestions in comments. From all sketches the jury chose 5 best characters and the winners were awarded.

In agency the winning characters were reduced to a single style and the final illustration was finished. It was redrew on the Rocket’s office wall, the process was recordered.

Results

  • Reach: 14 000 people
  • The main completion post got 202 likes, 21 shares and 33 comments
  • 30 participants suggested 40 characters, among them 5 winners
  • 5 winners