The idea of spring campaign was to show the talent you have and promote the home city. The agency proposed five originative categories to choose (music, dance, art, sport and selfie) for which the participants had to draw illustrations, take photos, record music and make videos.
The submitted works were saved up for each city and made points in competition.
Famous people among Kazakhstan also presented creative categories and promoted their home cities.
In order to promote this campaign in social media the professional promo videos with well known characters from the cities were used.
• Number of registrations on the website: 9 318
• Submitted works (images, video, music): 6 254
• Shares in social media: 37 250
• Unique visitors: 134 670
• Visits: 220 127